China’s online game sales expected to grow 38 percent to $3.8 billion this year

May 6th, 2009 | Tags:

While sales of console games in the U.S. have stalled, there is no sign of a slowdown in China’s online game market. The country is expected to see online game sales grow 38 percent to $3.8 billion in 2009, up from $2.75 billion last year, according to market researcher Niko Partners.

There are now 58 million online game players in China, according to San Jose, Calif.-based Niko. The market is strong because online games are the entertainment of choice in China’s 170,000 Internet cafes, where there are 23 million personal computers.

The company predicts that the online game market will grow at a compound annual growth rate of 26.4 percent from 2009 to $8.9 billion in 2013. The explosive growth is why we’re seeing such success among major public Chinese game companies such as ChangYou, Tencent, Shanda Interactive, Netease, and The9. U.S. console game sales, by comparison, are flat so far this year.

Lisa Cosmas Hanson, managing partner of Niko Partners, said that average spending per Chinese gamer is on the way up. While the number of gamers increased 26 percent in 2008, revenues rose 61 percent. Cosmas Hanson predicts that much of the growth will come from beyond the major cities in areas where home PC and Internet cafe usage are rising rapidly.

About 77 percent of the revenue in China comes from massively multiplayer online games, or those where thousands or millions play simultaneously in a virtual world with persistent characters. Casual games make up the balance of 23 percent.

Web games and games played on social networks expanded the casual segment, which is distinguished by lighter fare played for a short time. Sales of next-generation game consoles continue to grow, even though the consoles have been banned since 2000.

By 2012, Niko Partners predicts there will be 119 million online gamers in China, a 17.7 percent CAGR. The data is based on a the company’s research in 10 Chinese cities during March.



No comments yet.
You must be logged in to post a comment.
TOP
SEO Powered by Platinum SEO from Techblissonline